On this episode of The Asian Seller podcast, we chat with Pierre
Poignant, Co-Founder of Lazada, and currently Co-Founder & CEO
of Branded.
In 2012, Pierre co-founded Lazada, one of the largest
e-commerce marketplaces in Asia building out the largest
logistics network in South East Asia.
Under his leadership, Lazada scaled to over 80 million
customers and processed millions of transactions every
day.
Pierre joined Lazada originally as its COO where he oversaw
tens of thousands of employees and contractors, before taking
over the reins as CEO after Alibaba's acquisition from
2018-2020.
Previously, Pierre spent over 8 years at McKinsey in Singapore
and Paris focusing on operations and digital
transformation.
Episode highlights:
- How did you come about founding Lazada?
- What were some initial challenges you faced when
establishing Lazada?
- Why did you decide to sell to Alibaba?
- What advice do you have for entrepreneurs who are
looking to start an ecommerce / Amazon FBA
business?
- In today's competitive environment, what does it take for an
ecommerce business to be successful?
- Where do you see ecommerce headed in the next
few years in SE Asia?
- What are the key trends and predictions you have for the
aggregation space in 2022?
- What makes Branded different?
- What kind of e-commerce businesses is Branded
interested in?